As I walked along Macquarie Street this afternoon I looked up towards the sky and noticed the words “stay cool”.
“What a great idea”, I thought to myself. “It’s a public health warning from the state government”, I believed at first.
On a very warm day in Sydney, it was a timely reminder – I thought – of the need do all of those things the health authorities normally warn us to do via the radio.
Well, that’s what I thought it was.
And I suspect most people thought it was until about ten minutes later, the words “Lipton Ice Tea” also appeared in the sky.
It wasn’t a health warning. It was a bloody ad.