Just because I have the complete recordings of ABBA in my record collection, it doesn’t mean I stopped listening to new music in 1982. But that’s what online music stores often presume.
I have stored most of my music collection on Google Music, and I’ve also bought a fair few albums via the Play Store. But because there’s a large number of ABBA recordings stored there, it seems like the only recommendations I get are for The Carpenters, Billy Joel and the like. As my tastes in music are much, much broader, it frustrates me the algorythm (or whatever it is) assumes I would only want to purchase similar music.
But of course, I’m not “normal” in that sense. For many people it seems like music is like a haircut: at about the age of eighteen to twenty five they settle on what they like, and stick with it for life. Although genetics have forced me to compromise on the issue of haircuts, I continue to listen to new and varied styles of music. For example, I really like a lot of hip-hop, which separates me from many people my age.
Occasionally, though, the Play Store manages to get it right, and recommends something I really like. Thus, I have a new Swedish musical obsession. His name is Jonas Holmberg. He was one of those “Recommended Artists” in the Play Store, and so I decided, on spec, I would have a listen.
After a couple of listens, I bought his two albums of Swedish language versions of jazz and pop classics, and they have been barely off my music player over the last two weeks. I’m listening again tonight.
He has a beautifully clear voice and diction (good for improving my Swedish), sings with passion, and is backed by some wonderful instrumentation. Even if you don’t speak Swedish, his two albums are really very, very listenable.
I’ve recommended him to my friend Grant (also a Swedophile) who was mightily impressed.
From what I can see, Jonas performs semi-regularly around Stockholm, and occasionally has appeared on Swedish television. Hopefully the next time I visit Sweden, he’ll be performing somewhere, as I’d love to hear him perform live, and not only on recordings.
You can listen to some samples of his work on his website.
My favourite is the track, “Allting börjar om”.