Remember the good old days when switching TV channels meant actually flicking a switch? I sure do. And one “switch flicking” memory stands out more than any other: when ABC TV in Wagga Wagga moved from VHF to UHF back in the early 90s. I was reminded of it today by a Facebook post.
For weeks leading up to the big switch, a little message appeared on screen, politely reminding viewers to retune their TVs. Week after week, it grew bigger and bigger, eventually taking over the entire screen! You’d think it was hard to miss, but people still called ABC Riverina to complain about… the message itself!
Around the same time, 675 AM at Corowa switched from broadcasting Albury programs to Wagga programs. Despite months of announcements, listeners in Northern Victoria were up in arms. “I listen every day,” they’d cry, “and I had no idea!” It seems some folks just weren’t keen on change, no matter how much warning you gave them.
That era also saw the exciting transition from AM to FM radio in the Riverina. I spent many afternoons visiting elderly listeners, helping them navigate the brave new world of FM frequencies and retune their radios. It was always a pleasure to lend a hand and ensure they didn’t miss out on their favourite programs.
This brings me to my main point. In today’s digital age, with streaming, podcasts, and “smart” everything, it’s easy to forget the personal touch. Radio stations urge listeners to “download our app,” but how many take the time to guide those who might struggle with technology?
I hope that amidst all the algorithms and automation, there’s still room for the human connection. Whether it’s retuning a radio or patiently explaining a new app, a little assistance can go a long way in ensuring everyone stays connected and informed.