I can’t decide if I was more angry or more sad (I was both), as a few of the speakers at a talk I attended this morning spoke about “faking disability”. Something I didn’t know about until this morning’s talk, was that if you go through some “stock photograph” libraries, you can actually find groups of models alternating between standing up and being seated in a wheelchair. If you use a wheelchair, or you have an awareness, you can pick it straight away: sometimes by the way the person is sitting, or by the type of wheelchair they have, we were told.
I was at a talk held at Ted’s Cameras in Sydney, with a number of guest speakers talking about the trend towards greater authenticity in the photographs being submitted to image galleries, and being used in advertising.
A woman (whose name I can’t remember) who works for Getty Images (they make their income from selling images to advertisers, the media, and other organisations) told us there’s been significant change in the type of images being downloaded for use.
“Isn’t it the advertisers, not the photographers who need education about all of this?”, a man asked from the audience. In reply, Catia made the point “you can’t make a choice if you have nothing to choose from” (or similar words).
The audience was made up of many keen amateur and professional photographers, many who were contributors to a new image catalogue called “This Is Australia”, which is all about making available a more diverse range of images for advertising, media etc. https://www.canon.com.au/explore/challenges/getty-this-is-australia
Though I didn’t contribute to the discussion, I know from my own work and life experiences there’s a strong “business case” for more diversity and inclusion in the media. If you don’t look and sound like your audience or customers, they’ll find an organisation which does. And much of the lead work being done is because of the increasing diversity of media workforces.
If you don’t look or sound like your audience, you’ll probably never notice the faking of wheelchair photographs.
“Nothing about us, without us” is a phrase I’ve heard a lot and which springs to mind.
I really enjoyed today’s talk. It was great.
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